MORE THAN JUST A SHIPPER
BUILDING AN INNOVATION STRATEGY FOR LOGISTICS
At-A-Glance
Identify the potential for business growth in Small to Medium-Sized Businesses.
Develop a strategy to encourage innovation.
Use a two-phase approach to document an end-to-end seller journey.
The Challenge
A global logistics company believed there was an opportunity to increase revenue among Small to Medium-Sized Businesses (SMBs). They needed to explore upstream services to understand the potential for expanding business opportunities. The ExperienceBuilt Group was engaged to help the company immerse into the world of small business sellers.
The Experience Solution
1) Analyze Growth Opportunities
The ExperienceBuilt Group collaborated with the logistics company to look at the current state of SMBs and the potential for increased revenues.
2) Develop a Two-Phase Approach
The ExperienceBuilt Group created a process that included mining existing industry research and conducting comprehensive interviews.
3) Document the Seller Journey
Through this research, EBG documented an end-to-end
seller journey.
The EBG Impact
The ExperienceBuilt Group gave the Company customer-informed, strategic recommendations that also highlighted pain points within the existing SMB experience. By defining unique seller segments and identifying points of vulnerability in the existing journey, EBG discovered high-potential opportunities for evolving their small business offering to become the carrier of choice.
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