EBB 201: Making Waves That Don't Splash Integrating Across Your Business

Join us for the second installment of our ExperienceBuilt™ Workshop Series! Learn how to identify experience gaps better and get equipped with the tools to start closing and tracking them.

In this 2-hour interactive workshop, we'll dive into why experience enhances everything and what all the fuss is about. ExperienceBuilt™ businesses understand how to create more value for all audiences; achieving and maintaining this status requires more than monitoring success with the majority.

Who Should Attend

Professionals at all levels who are curious and open minded about improving their business practices and their organization's processes! This workshop has been designed for those who understand and believe that user and employee feedback is critical to growth, but are unsure how to start or what to do with results.  With it's cross-discipline focus (market research, design research, CX/EX/UX), even seasoned research practitioners will benefit from this course.

About the Workshop Leader

Tricia Houston is travel-worn experiential marketer, classically trained market researcher, and challenger of the status-quo. Her cross-industry experience and leadership of the The ExperienceBuilt Group at MMR Research Associates has led to a unique point-of-view on how to activate feedback to build better businesses.

Tricia's goal is to inspire and empower EVERYONE to improve every experience. She believes that organizations of all sizes and professionals at all levels can benefit from adopting an ExperienceBuilt™ mindset.

A UGA MMR grad (’09), Tricia serves has served as President of the SE Chapter of the Insights Association, is the current Board Chair for the UGA MMR Program Advisory Board, a founding board member of the Experiential Marketing Measurement Coalition (EMMC), and is an avid support of WIRe (Women in Research). She and her husband, Jordan, are parents to two children (Grant 9, Claire 5) and live in Cumming, Georgia.